Locating: Briefs

 Live Brief:

Adamley is the live brief chosen for this locating unit. I chose Adamleys brief for the reason of where Adamley is based in a town called Macclesfield which is where I’m from, I felt obligated to work with this brief from the key words situated in their brief – Classical British, Lively, Contemp.

The inspiration from this brief will be Adamley itself for the reason of Adamley usually Redesigns into their Archives which interests me as these Archives date back many years.. The theme to which my work is going with is Geo VS. Paisley, taking the twist of classical British designs/motifs (Adamley Archives) to which a new and fresh Geometric print to bring out the lively and contempt side to the designs. The designs will be digitally done on paper to present to Adamley to which 3-5 finals will be printed out for presentation.

The challenge will be designing for menswear due to me not specialising in fashion. As Adamley does cater for men in many ways of the famous silk ties, hanks and scarves. I have chosen to design for hanks. The target audience is of course Adamley but as well for men so the colour palette will have to be masculine and appropriate for men to wear the inspiration for palette will be based on Adamley archives of the motifs chosen and further research into menswear fashion designers like Paul Smith who has a classical British take involved in his designs with the use of colours.

 Self-Initiated

MINI PROJECT.

The Mini project has took inspiration from the live brief slightly, of basing this brief around Macclesfield. Key inspiration has come from Timorous Beastie London Toille of the classical British wallpaper as well as William Morris wallpapers for a general insight to classic wallpaper.

Wanting to create a wallpaper of key areas in Macclesfield that I tend to visit with a little twist of humour involved. To Create this I’m collecting own imagery and quick on site drawings to which I can start playing around with through Photoshop to then start putting straight into repeat. Decided to class this as a mini brief as the designs are very figurative and the colour selection will be coming from own images of the places visited.

Target Audience for this mini project is for the Contract Market which I would like to be located in Macclesfield, as the designs will be quirky and figurative I feel in a minimal contract market will bring the designs to life.. The outcome will be digital 2-3 final designs which will be presented as designs boards.

 PLACEMENT MINIMAL.

The second project I have took on has come from the drawings from the mini project, with these designs I’m striping down the figurative approach and going back to what I do best which is mark making. Gathering enough quick marks I want to be able to generate enough drawings to which I can go straight into playing with digitally.

The colour scheme for this collection has been completely stripped down to very minimal colours to which tonal sides have been introduced in the designs. The audience is for the European market